Using the Product Mash you can advertise your Actinic products using several product portals. Those currently supported are Google Sitemap, Kelkoo, Affiliate Window, Ebay, Amazon, PriceRunner, Paid On Results, WebGains, PlayTrade, PriceGrabber, RSS Feeds,, Edirectory, Actinic CSV Import/Export,Twenga, ChannelAdvisor and Shopzilla

The Product Mash works with all versions of Actinic (from V4 onwards).


To advertise your products using the various advertising schemes you should do the following :

  1. Register for the scheme. See the Feed Registration section.
  2. Set the product options. See the Basic and Advanced mashing options sections.
  3. Select the feeds to create.
  4. Set-up the feed options by pressing the Feed Options button. See the Feed Options section.
  5. Press the Mash now button to produce the feeds.
  6. Press the Upload Feed button to send the feeds to the relevant advertising schemes sites (where applicable).

Feed Summary


Why use ?

Cost to advertise

Google Shopping

Googles shopping portal



Best known product price comparison site

Pay per click

Affiliate Window

Other sites advertising your products

Pay per click

Google Sitemap

Get better search rankings in Google


Yahoo Sitemap

Get better search rankings in Yahoo



Alternative to Kelkoo, items appear in other shopping sites (e.g. AOL's

Pay per click


A lot of vendors have an Ebay presence

Pay per listing (%)


World’s most visited shop

Monthly fee and final sale price %


Used by a lot of High Street retailers and larger internet companies

Free and fee based

Paid On Results

Other sites advertising your products

Pay % of sale price (% is based upon affiliate commision value).

WebGains Targeted affiliate scheme. Pay % of sale price (% is based upon affiliate commision value).


A similar approach to Amazon in selling style.

£19.99 per month fee for ProTrader and commission similar to Amazon.


Well known alternative to PriceRunner. Shops within PriceGrabber have a customer rating

£200 setup fee and then CPC (cost per click).

RSS Feed

Allows your customers to keep up to date with the products on your website (and to automatically be notified if you add new products to your website).


One of the most well known shopping portal

CPC (cost per click) from 0.05p to 0.50p


A well known hosted shopping portal. All sales handled through their website

Setup fee and % commission based on net sales. Fees and % are not fixed


Multichannel selling and advertising

Monthly fees, selling % fees (up to a maximum)

Actinic CSV Import/Export

Taking Actinic products from one Actinic site and putting into another

No cost


Product directory, can give good results in search engine searches

Cost Per click : 500 free clicks when using Mole End feed. Commission based scheme also available


Ebay style selling platform

One off payment of £74.99 (often discounted to £49.95) for commission free selling for life

Feed Registration and information


More information can be found out using the following link :


To sign-up with Kelkoo use the following link :

Click on About us at the bottom of the page. On the next page you should use the relevant link under Merchant Help. At the current time this is titled List your products on Kelkoo. From this page you can sign up for a free trial or the full paid for version.

Affiliate Window

To apply for an affiliate window account you must sign up as a merchant. To do this, or find out more information use the following link :

Google Sitemap

Google can provide better search results on your website by you submitting the information about your website. This needs to be done whenever your website changes to provide uptodate information. You should create your sitemap before registering with Google (as it looks for this file during registration). To register your website using the following link :

Google Shopping

Google base is a single location where different types of content can be entered. Google will use this content in the main Google search, Froogle, Google local and Google base itself. To use Google Base you will need to register yourself at :

From here you will define your content type, FTP details and filename. The FTP details and filename will then be entered into the Product Mash to allow your Actinic products to be automatically uploaded.


Shopzilla is a shopping directory, that uses a pay-per-click approach to marketing. For more information use the following link :

 Yahoo Sitemap

Yahoo can provide more accurate search results on your website by you submitting the information about your website. This needs to be done whenever your website changes to provide up-to-date information. You simply need to create your sitemap, upload it to your website and tell Yahoo where to look for your file. To register your sitemap usethe following link :



Ebay is the world’s largest online auction website. The 3 main products for handling multiple auctions are described below :

Turbo Lister

This is a PC based product that is free (from Ebay). You create all of your auctions on the PC and then upload them to Ebay. You can then download the sales to handle the order processing, in a similar way to Actinic.

This is a free product (with the normal Ebay listing fees applying).

More information can be found at the following link :


Amazon is the world’s largest online shop. You can list items on Amazon using either Marketplace or Seller Central. To sell items you must have a Pro-merchant account. Amazon suggest you have aa Pro-merchant account if you anticipate selling more than 30 items per month.

Marketplace listings are for selling items that Amazon already does. Your items will appear in the main product choice area. If your prices are the cheapest they will have a buy-now button next to your item. This is very similar in the approach used by Kelkoo to sell items giving the customer a variety of prices to pay for the same item.

Like other selling portals (e.g. Ebay, Shopzilla) each vendor is given ratings by customers, the better your rating the more likely customers will shop with you (and not just on price).


More information can be found at the following link :

Seller Central / Pro Merchant

Amazon now have a new approach used for Marketplace listings. Existing retailers and the majority of new ones are being put onto Seller Central/Pro Merchant.


PriceRunner is a price comparison website. It also allows customers to rate your store, giving other customers confidence in where to shop. There are 2 versions free and fee paying. Each area of products is looked after by a different department within the company.

For more information use the following link :

Paid On Results

Paid On Results is an affiliate company. You provide them with details of your products and they get affiliates for you. You can also handle affiliates captured from your own site. The more detail you provide on your products the easier it is for their affiliates to choose your products to advertise. You can provide the basic details of your products but you can also provide your own custom properties. You are only charged on actual sales (as a percentage of the affiliates remuneration).

For more details use the following link :


WebGains is an affiliate company that provides a supported scheme. They work with you to manage the scheme. You provide them with details of your products and your business goals. They assign you an account manager to handle the process. You can provide the basic details of your products but you can also provide your own custom properties. You are only charged on actual sales (as a percentage of the affiliates remuneration, which is normally 30%. For example, on a sale of goods for £100 you are paid £93.50 (£5 commision for the affililate and £1.5 paid to WebGains). You can also choose for a lead based approach (pay per click).

For more details use the following link :


PlayTrade is's new selling platform. If you sell any of the product's that sell you can also sell the same product. You have to include the price of shipping in your product prices, effectively showing free shipping. With the Prodict Mash PlayTrade options can add on your shipping rates to your Actinic shop prices. You can compete with other retailers on for prices or if goes out of stock it is likely that shoppers will buy from you.

To use the product import feature you need to have a monthly subscription to become a ProTrader. This costs £19.99 per month. There are other benefits, you should refer to the website for more details.

For more details use the following link :


PriceGrabber is a price comparison website. Customers can also rate your (and other) shops and products. This site is used by the larger online retailers and smaller retailers obtain sales by giving the consumers confidence in them, based upon their shop's own customer rating.

After the initial set-up fee there is a CPC (Cost per click) for each sales lead. The price various depending upon the area and product type that you sell.

For more details use the following link :

RSS Feed

RSS (Really Simple Syndication) feeds are used for people to update frequently changing information. There are various feed readers (such as or that can monitor RSS feeds and report on any changes being made. Basic functionality is also built into variouis web browsers (e.g. Internet Explorer or FireFox). You can place a link on your website for your customers to bookmark (or add to their RSS reader) that will automatically when you have new products on your website (or changed prices).

Some shopping portals/sites can also take your product information as an RSS feed.

You can place a link onto your website in a similar way to how we have done this at in the bottom left hand corner of the main page (which links to is a price and product comparison website. Retailers and products get reviews and ratings. This site is used by the all types of online retailers.

After the initial set-up fee (if applicable) there is a CPC (Cost per click) for each sales lead. The price various depending upon the area and product type that you sell.

For more details use the following link :


edirectory is a well known standardised shopping portal. Multiple merchants can sell their products through a single site that handles all checkout process and payments. The orders are processed in edirectory (or by external software). Their prices can vary based upon the product area, other merchants competing in your area. For more details use the following link:


ChannelAdvisor is a multichannel selling and order processing platform. You can sell your products on Ebay, Amazon and its own shopping website.


Twenga is a relatively new price comparision website.  Once products are uploaded to twenga they can be found by searching at the twenga website.  The twenga pages also often achieve high places in a google search of similar.  Payment is either pay per click or can be setup as a commision only scheme.  There are no setup charges and you will receive £50 worth of credit you setup your feed via Mole End using the link below:


eBid is a eBay style sellnig platform that offers SELLER+ accounts, which after a one off payment allow you to list with zero listing fees and zero selling fees for life.

Product Options

Basic mashing options

Exclude 0 value products

Some feeds (including Froogle) does not allow 0 value products. Tick the Exclude 0 value products box to not have these products included in the feed.

Remove Tabs, Line Feeds and Carriage Returns

If you want to remove text formatting (that would have been added for your website) tick the Remove Tabs, Line Feeds and Carriage Returns option.

Exclude Product Duplicates

If you have created product duplicates (applicable to Actinic V7 and above), these can be ignored when generating your feed. For example, if you have a storage container available in every section of your shop, (that was created by using Actinic product duplicates) you may only want to show this on Kelkoo once.


When prices are calculated some information may be lost (due to rounding etc.). You can choose the best rounding model that suits your pricing structure. This should match how your prices are specified within Actinic. The following models are available :


A price that is 0.5 or above is always rounded up to the next whole number. For example, £3.50 is rounded to £4.

Round up

A price that is more than a whole number is always rounded up. For example, £1.02 is rounded to £2.

Round down

A price that is 0.5 or below is rounded down to the whole number and any decimal value above 0.5 is rounded to the next whole number. For example, £3.5 is rounded to £3.


All the decimal part of a price is ignored. For example, £7.86 is rounded to £7.

Advanced mashing

Add tax to price

Some feeds require that prices shown for european sites include VAT. If you show products on your site without VAT you should tick the Add TAX box. The VAT rate is taken from each product. If different products have different VAT rates those rates will be used. When VAT is calculated it uses the Rounding method specified in the Basic mashing settings.

Exclude out of stock products
If you use stock control and you don’t want to include products that are out of stock (which is a requirement for some schemes) tick this box.

Exclude products that cannot be ordered online

If you do not want to include products that can’t be ordered online tick this option. If this option is ticked, only products, within Actinic, are included that have the Can be ordered Online property ticked.

Ignore Actinic ‘Exclude from Froogle Data Feed’ setting

If you want to bypass Actinic’s feature of hiding certain products (or sections) from your feeds tick this box.

Include hidden products

You can include hidden products in the feed (e.g. for Amazon). This is useful when the feed needs to represent your different product permutations as separate products (where your product linked products permutations are hidden on the website).

Convert Price

If you have are using a non GBP (Sterling) currency on your website and you want it to be listed in GBP (Sterling) tick the Convert Price box. You will need to enter a suitable exchange rate.  This feature is useful if you have GBP or dollars as a second currency on your Actinic site. You will be eligable for inclusion in Froogle because you are showing prices in pounds or dollars but Actinic will export prices in your primary currency.

Product Short Description

Basic mashing will always use the Actinic Product Short Description. With Advanced mashing you can use different text specified by a custom variable (defined and set-up within Actinic). This allows you to have slightly different text on your website and tailor the text for the advertising programs.

If you are using Actinic V8 you would create CustomVars by creating Variables in the Design Library. You would normally create these in the General Group.

You can additionally include the Actinic Extended Info Text.

Remove Embedded HTML

If you have HTML in your product descriptions you can remove this using the Remove Embedded HTML option. There are 2 types of HTML to remove :

Remove embedded HTML

This will remove all of the HTML from the product details.

Remove Actinic Markers

This will only remove the HTML that Actinic places within the product, leaving any specific HTML that you want to pass through to the feed.

Get text from HTML

This will remove all the HTML markup from the text and just include the text.

Link to Product Page/Link to Product/Link to Extended Info.

When people click on your product displayed in Froogle you can choose to direct them to the product section page or the individual product. For example, if you sell shoes, the Link to Product Page will take you to the page showing all the different types of shoes (whichever shoe is clicked on). If you have Link to Product, it will take you to the actual shoe.

You can also enter the character to use to go to the product. By default this is a #. For some feeds, for example PriceRunner, this must the %23.

If you use your Extended Info link to allow the individual products to be ordered use the Link to Extended Info button.

Use Append Options to URL if you want to put on additional information to your URLs to track how people get to your website.

Product Image

Depending on how you have set-up your shop or set-up your images you can use from one of 3 main sources. You can use the image defined in 1 of 3 areas in your product definitions; main product image (the default), Extended info, image or thumbnail image.

Use default image if product does not have one defined

Some feeds require that you must have an image for each product (e.g. Affiliate Window). You can either have a fixed image for all products where an image can’t be found (from Actinic) or you can add a CustomVar to your products that defines a specific image. Using the CustomVar approach you can also define a default image that will be used if a CustomVar has not been set-up.

NOTE: If you have also defined specific image information in a specific feed, for example, added an image_link Custom property to your Google Base feed, the feed’s value will override the default value provided in this section.

There are more advanced ways to include information from Actinic (or from different fields). See the Advanced Features section for more details

Automating the creation and uploading of feeds

You can use the product mash with our automation tool to automatically create and upload feeds.  More details can be found here

Feed Options

To set the options for each of the selected feeds press the Feed Options button.

Google Shopping
Google Sitemap
Kelkoo Merchant Feed
Affiliate Window
Yahoo Sitemap
Amazon Pro Merchant Marketplace
Amazon Seller Central
Paid On Results

RSS Feed

Creating the Feed files

After the various options have been set-up you can then create all the feed files. To do this press the Mash now button.

Once the feeds have been created you are told how many products were processed and also how many were not. You may want to see certain products were not included. To do this press the Show products not processed button.

If you want to find the product within Actinic double click on the product and select the Product Description. This can then use the Find product feature within Actinic to find the item

Uploading the Feeds

Once you have created the feeds (pressed the Mash now button) you can Upload the Feeds to the various websites. If required, you can view the feeds before the uploading them by pressing the View Output button.

Once you have uploaded the feeds any errors will be shown.